Big Data Insights
Big Data Insights
Our Big Data solution provides seamless access to your data, delivering diagnostic, descriptive, and predictive analysis through advanced, visually rich visualisations.
Empower your business to reduce costs, boost efficiency, increase sales, gain a deeper understanding of your customers, and enhance its products and services.
Big Data Insights
Advanced Analytics
Gain access to advanced analytics through MediaCraft Big Data Insights:
- Dashboards
- Self-service analytics (Natural Language Processing)
- Descriptive analysis
- Diagnostic analysis
- Forecasting
- What-if analysis
- Root-cause analysis
Big Data Insights
Data Security
MediaCraft’s Big Data Insights services can manage your data security by applying role-based security models horizontally and vertically to your data, e.g. certain data sets based on geography or organizational structure.
This greatly simplifies the organization-wide sharing and dissemination of data. For instance, a single dashboard can be shared with all users, and upon accessing that dashboard, data is automatically filtered based on the user’s role, department, or geographic location within the organization. This can be applied to the joiner/leaver process of your organization so that access is granted and revoked alongside physical data access cards, network access, emails, and other organization security mechanisms.
Big Data Insights
Understand Your Customers Better
It is impossible to understand a customer based on a single transaction, but by aggregating that transaction into a series of transactions/events and comparing them to other customer profiles, extremely valuable insights can be gained.
For instance, you can identify a segment of ideal customers to target and establish cross-selling campaigns by identifying links between different products and services.
Big Data Insights
Predictive Analysis
Big Data Insights from MediaCraft enables your business to plan for any eventuality in the future, e.g., if I raise the price of my product, will my sales decrease?
MediaCraft can also help your business with the following challenges:
- Customer retention
- Cross-selling
- Fraud detection
- Inventory prediction
- Underwriting