Enterprise Solutions
Digital Marketing
MediaCraft’s Solutions
Digital Marketing
Digital marketing has the potential to be the most effective, cost-effective, and measurable form of marketing. However, success requires experience, data, and technology.
MediaCraft uses Big Data technology to target specific segments of customers based on interests, purchase history, and purchasing patterns, and then uses personalised creatives and content to maximise attraction, interest, and engagement. As a result, media costs are reduced significantly while conversions increase.
We can reach out to customers on their preferred platform and at a time that is convenient for them by leveraging our omnichannel integrated technology.
Digital Marketing
Most Powerful
Digital marketing has the potential to be the most effective form of marketing. Digital marketing has the potential to change the way our clients reach out to and interact with their customers.
MediaCraft can significantly increase brand sales through digital and social media campaigns, increasing foot traffic and resulting in real conversions.
MediaCraft is a leading provider of personalised content and strategies. This allows our clients to significantly increase their reach and conversions in a matter of months.
Digital Marketing
Most Cost Effective
Using digital marketing tactics to market your business can be the most cost-effective option.
Although all digital channels charge based on impressions (how many customers have potentially seen your ad), using targeted marketing reduces impressions to only customers who are likely to be interested in your product. Traditional media channels do not allow for this.
This is where MediaCraft adds significant value to our clients’ businesses. Using big data technology, MediaCraft can identify and target your ideal customers, saving huge media costs and increasing sales. This, in turn, has the potential to increase repeat purchases and organic traffic.
Digital Marketing
Most Measurable
Digital marketing has the potential to be the most measurable form of marketing. While it can be difficult to track the success of a traditional marketing campaign such as a radio advertisement, television commercial, or print advertisement. Every visit, click, scroll, and engagement in every digital marketing campaign we run is tracked. This means that each campaign can be tracked using our Big Data Insights platform. This benefit is every reason why you should work with MediaCraft.
Our Big Data marketing analytics removes the guesswork from determining whether your marketing is effective. We can see which campaigns are working and which are not by measuring your digital marketing campaigns in real-time all the way through to sales.
Poorly performing campaigns can be immediately optimised to increase your budget.
Digital Marketing
Targeted Audiences
One of the most significant advantages of digital marketing is the ability to target your ideal buyers.
When you buy billboard space or place an ad in a magazine, you’re betting that your campaign will reach its target audience.
We can tell you who your ideal customer profile or segment is using MediaCraft Big Data technology, so how do you reach out to like-for-like customers to maximise your profits? We can do just that with MediaCraft. Using our targeted marketing engine, we can reach out to specific segments of customers on specific channels to maximise conversion and sales while minimising marketing spend.
We can direct traffic away from your key competitors by capturing the attention of consumers who are ready to buy through Search Engine Optimisation (SEO).
Digital Marketing
Search Engines
Consider how frequently you use Google or another search engine to find the information you require. Your customers are no different.
93% of online experiences, according to Vimeo, begin with a search engine. Consumers use search engines to find answers to their questions and learn more about their needs before they even know what product or service they require.
This provides a fantastic opportunity for small businesses to connect with and educate potential customers during the early stages of the buyer’s journey.
We can direct traffic away from your key competitors by using MediaCrafts SEO & SEM to capture the attention of consumers who are ready to buy. We accomplish this through algorithms that ensure your search campaign ranks highly.
Digital Marketing
Social Media Marketing
The average Southeast Asian spends approximately three hours per day on social media.
Whatever industry your company is in, there’s a good chance that your potential customers are online and easily accessible. This is an excellent opportunity to engage with these customers through the use of unique content.
MediaCraft specialises in creating exciting and eye-catching content to capture the attention of potential customers and drive traffic to your online stores.