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MediaCraft

BIG DATA INSIGHTS

Unlock the value of your data through our Big Data Analytics. Get access to real-time insights and disseminate data through your organization securely and efficiently.

Our Big Data solution provides seamless access to your data, delivering diagnostic, descriptive and forecast analysis, through rich advanced visualizations.

Empower your business to cut costs, increase efficiency, increase sales, understand your customers better and improve your products and services.

ADVANCED ANALYTICS

Gain access to advanced analytics through MediaCraft Big Data Insights:

  • Dashboards
  • Self-service analytics (Natural Language Processing)
  • Descriptive analysis
  • Diagnostic analysis
  • Forecasting
  • What-if analysis
  • Root-cause analysis
DATA SECURITY
MediaCraft’s Big Data Insights services can manage your data security for you, by applying role-based security models on your data, both horizontally and vertically, e.g. certain data sets by geography or organizational structure.

This significantly simplifies data sharing and data dissemination throughout the organization. For example, 1 dashboard can be shared with everyone, and upon access to that dashboard data is automatically filtered based on their role or department/geography in the organization. This can be applied to your organizations joiner/leaver process so access is granted and evoked alongside physical data access cards, network access, emails, and other organization security mechanisms.

UNDERSTANDING YOUR CUSTOMERS BETTER
Understand your customers better by taking an aggregated or segmented view of their transactional history, purchasing behavior and patterns.

It’s not possible to understand a customer from a single transaction, but aggregate that transaction into a series of transactions/events, and compare against other profiles, can tell extremely valuable insights.

For example, you can identify a segment of ideal customers to target and you can identify links between different products and services to create cross-selling campaigns.

PREDICTIVE ANALYSIS

MediaCraft’s Big Data Insights enables your business to plan for any eventuality in the future, e.g. what happens if I increase the price of my product, will my sales drop?

MediaCraft can also help your business with the following challenges:

  • Customer retention
  • Cross selling
  • Fraud detection
  • Inventory prediction
  • Underwriting