DIGITAL MARKETING
Through our Big Data technology, MediaCraft is able to target specific segments of customers based on interests, purchase history and buying patterns, and using personalized creatives and content maximize attraction, interest, and engagement. This results in a significant reduction in media cost and an increase in conversions.
Leveraging on our omnichannel integrated technology, we can reach out to customers on a platform of their choice, at a time convenient for them.
Digital marketing can be the most powerful form of marketing. Digital marketing has the potential to transform the way that our clients reach and engage with their customers.
MediaCraft can increase Brand sales significantly using digital and social media campaigns, increasing foot traffic which leads to real conversions.
MediaCraft is experts in delivering the right strategies with personalized content. This enables our clients to increase their reach and conversions in just a matter of months.
Using digital marketing tactics can be the most cost-effective way to market your business.
Although digital channels charge based on the same concept of impressions (that’s how many customers have potentially seen your ad), using targetted marketing reduces the impressions to only customers likely to be interested in your product. That’s not possible in traditional media channels.
This is where MediaCraft ads significant value to our clients, through our big data technology, MediaCraft is able to identify and target your ideal customers, saving huge media costs, and maximizing sales. This is turn can maximize repeat purchases and organic traffic.
Digital marketing can be the most measurable form of marketing. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement, TV or print. Every digital marketing campaign we run tracks every visit, click, scroll and engagement. This means every campaign can be measured through our Big Data Insights platform. This benefit is every reason why you should use MediaCraft as your partner.
Our Big Data marketing analytics takes the guesswork out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time all the way through to sales, we can see which campaigns are working and which are not.
Poor performing campaigns can be optimized immediately to move your budget to higher performing campaigns to maximise return on investment.
One of the greatest benefits of digital marketing is that it has the potential to allow you to target your ideal buyers.
When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that your campaign will reach its intended audience.
Through MediaCraft Big Data technology, we can tell you who is your ideal profile or segment of customers, so how do you reach out to like-for-like customers to maximize your profits? Well through MediaCraft we can do just that, using our targetted marketing engine we can reach out to specific segments of customers on specific channels to maximize your conversion and sales, whilst minimizing your marketing spend.
Through Search Engine Optimisation (SEO) we can catch the attention of consumers who intend to purchase and direct the traffic away from your key competitors.
Think about how often you turn to Google or another search engine to find the information you need. Your customers are no different.
According to Vimeo, 93% of online experiences start with a search engine. Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their needs.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey.
Through MediaCrafts SEO & SEM we can catch the attention of consumers who intend to purchase and direct the traffic away from your key competitors. We do this through algorithms that ensure your search campaign ranks at the very top.
No matter what industry your business is in, there’s a good chance that your potential buyers are online and within easy reach. This provides the perfect opportunity to engage with these customers using unique content.
MediaCraft is experts in creating exciting and eye-catching content to get the attention of potential customers to drive brand awareness and traffic to your online stores.